web ?¨¢nh b¨¤i //olphs.net From Farm to World: Vietnam's Coffee, Spices, and Sustainable Legacy Wed, 29 Nov 2023 03:55:05 +0000 en-US hourly 1 //wordpress.org/?v=5.8.8 //olphs.net/wp-content/uploads/2021/03/cropped-Untitled-1-01-32x32.png web ?¨¢nh b¨¤i //olphs.net 32 32 web ?¨¢nh b¨¤i //olphs.net/en/vietnam-pepper-monthly-round-up-october-2023/ //olphs.net/en/vietnam-pepper-monthly-round-up-october-2023/#respond Wed, 29 Nov 2023 03:55:05 +0000 //olphs.net/?p=8187 Will pepper price spike once again? The recent investigation has sparked this question as the pepper plant area has been re-duced for other alternatives, plus the unfavorable climate.

 

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web ?¨¢nh b¨¤i //olphs.net/en/vietnam-coffee-monthly-round-up-september-2023/ //olphs.net/en/vietnam-coffee-monthly-round-up-september-2023/#respond Wed, 18 Oct 2023 08:17:42 +0000 //olphs.net/?p=7335 Vietnam has run out of stocks, Certain regions in the Central Highlands have begun harvesting the new coffee crop. Trader warehouses are now receiving the freshly harvested coffee â€?/p>

 

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web ?¨¢nh b¨¤i //olphs.net/en/vietnam-pepper-monthly-round-up-september-2023/ //olphs.net/en/vietnam-pepper-monthly-round-up-september-2023/#respond Mon, 16 Oct 2023 02:32:17 +0000 //olphs.net/?p=7331 Importers are slowly stockpiling in watch for Fed movement toward interest rate as it suggests risk for higher value of USD.
The current conflict between regions is getting worse and posed a threat to overall demand for pepper.

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web ?¨¢nh b¨¤i //olphs.net/en/vietnam-pepper-monthly-round-up-august-2023/ //olphs.net/en/vietnam-pepper-monthly-round-up-august-2023/#respond Wed, 04 Oct 2023 03:24:05 +0000 //olphs.net/?p=7318 The first glance at the 23/24 crop in Vietnam suggest a 15% small-er yield. The weather conditions over the coming months will be crucial.

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web ?¨¢nh b¨¤i //olphs.net/en/vietnam-could-export-10-billion-worth-of-coffee-in-10-years-simexco-dak-lak-ceo/ //olphs.net/en/vietnam-could-export-10-billion-worth-of-coffee-in-10-years-simexco-dak-lak-ceo/#respond Tue, 18 Jul 2023 07:47:56 +0000 //olphs.net/?p=7062 As a gateway from Asia to the world, Vietnam could earn $10 billion from coffee exports in the next 10 years, said Le Duc Huy, CEO of Simexco Dak Lak, one of the country’s leading coffee producers.

With 30 years in the coffee export sector and a leading producer in the country, what strategies has Simexco Dak Lak pursued to achieve its current results and position?
When the company was established, Vietnam’s economy was closed and still under U.S. embargo, so there was almost no market for Simexco Dak Lak. Besides, the coffee industry relies on exports, so it needs a lot of capital, with a high risk of price fluctuations but low profit margins. The market at that time was struggling. As coffee plantations in Vietnam made up a very small area per capita (less than 1 hectare per person), it was extremely difficult to control or improve quality. In general, the coffee industry at that time was primitive compared to other industries.
However, we were always aware that we must understand the needs of the market to develop our products. We clearly determined that we would focus on Robusta and reach the number one position globally. Therefore, the quality of coffee had to be the highest and most stable in the world.
Firstly, in the production process, the company defined that quality improvements must come from farmers, so we should work directly with them. Now we have developed a network of 40,000 farmers.
Secondly, we also invested in the most modern processing equipment to provide quality products for the world’s roasters.
In the 21st century, the requirement for sustainable development with a balance among economic, social and environmental factors will be a new big challenge for all individuals and organizations. However, we don’t think of it as a challenge but a responsibility.
In the past 15 years working with farmers, we have always put forth a set of criteria to ensure environmental protection, such as limiting pesticides and chemicals, planting shady trees, saving fertilizers and irrigation water, and reducing emissions…
In 2022, amid economic difficulties, the company still achieved impressive business results with revenue of VND6.48 trillion ($273.75 million) and export turnover of $242.87 million. It targets VND10 trillion ($422.4 million) in annual revenue in the next five year, a record level since its inception. So, what is Simexco Dak Lak doing to reach this goal?
With the potential of Dak Lak province and the Central Highlands in general, as well as Vietnam’s favorable position in terms of logistics as a gateway to the world, local agricultural products, especially coffee, see much room for development. The country’s coffee export turnover could reach $10 billion in the next 10 years. We think that Simexco must transform faster to meet that trend.
Currently, the company mainly focuses on processing green and unroasted coffee for roasting corporations around the world. However, to improve value, in addition to what we are doing with green coffee, we are also investing in coffee roasting and dissolving plants. In the next five years, the company will put into use a system of roasting and dissolving plants, and increase its green coffee processing capacity by 30%.
Besides, we will continue to expand business activities in the fields of logistics and industrial parks. Currently, we are cooperating with 40,000 farmers and the number is expected to hit 80,000 in the coming time. We will expand our supply services, large-scale model fields and logistics services for farmers for more economical and flexible operations and better response to digital transformation and green transition.
In particular, the firm is also promoting the tourism segment to attract more tourists, helping them understand the culture, beautiful landscapes and people of the Central Highlands.
Your company is now one of the leading coffee exporters that ships products to more than 100 countries. Could you share your experience in conquering demanding markets around the world?
Currently, Vietnam’s coffee industry shows weak communication and marketing. In international exhibition booths, there are only coffee brands from Indonesia, India, Myanmar and Laos. Building Vietnamese coffee brand is a great effort by businesses. I hope to see more efforts from industry associations in the near future.
Simexco always tries to export or sell what customers need. In the past, we only sold products through our representative offices in Ho Chi Minh City. Over the past 13 years, we have been “knocking on the door�of each roaster to offer products with the determination to diversify Robusta products. The company convinced them to switch from using other countries�Robusta to Vietnamese coffee by proving the quality and stability of Vietnamese Robusta.
For example, in the Japanese market seven years ago, Vietnamese coffee only accounted for 20% of their total Robusta consumption, but now the figure has increased to over 70%. For Simexco Dak Lak, our biggest customer now is Japan, making up about 25% of total export volume.
After the U.S. National Oceanic and Atmospheric Administration (NOAA) forecast the appearance of El Nino, coffee prices surpassed all domestic and world records. Amid scarce supply, what is the outlook for coffee prices and how is the company responding to this extreme weather?
If this forecast is true, it will seriously affect supplies, so coffee prices will likely be determined by supply and demand. And if the weather in producing countries like Brazil and Vietnam is affected by El Nino in the last six months of this year, supplies will be insufficient.
However, the current price of VND70,000 ($2.96) per kilogram is quite high compared to the maximum level roasters pay. They will move to other countries to replace supply sources, or switch to other product lines of lower quality. Therefore, coffee prices are likely to be adjusted in the future.
Simexco Dak Lak, after a successful year in 2022, realized that the socio-economic situation in 2023 is changing rapidly so it plans to export about 110,000 tons. However, fortunately, from October 2022 to June 2023, the company completed this target and the export volume could reach 125,000 tons. So 2023 could be the most successful year in the firm’s 30-year journey.
In the first six months of 2023, Vietnam’s coffee export turnover surpassed $2 billion. Will coffee exporters benefit from the current price hike?
I think this year’s coffee export target of $4 billion will be difficult to achieve, because current output has dropped by about 15%. Therefore, despite high prices, Vietnam’s coffee export revenue may reach only $3.7-3.8 billion this year.
Export businesses buy coffee from farmers and then sell it on immediately, so there is no speculation. High prices mean higher production costs, so exporters need to do better and work more efficiently amid a fierce competition. In previous years, a business had to pay only about VND5-6 billion ($211-253 million) in monthly financial costs but some months this year the figure hit VND13-14 billion ($549-591 million), 2.5 times higher. Therefore, even with the current record high prices, exporters will not benefit much.
How does Simexco cooperate with cooperatives and coffee farmers in Dak Lak to approach sustainable farming?
Sustainable development is the responsibility of each individual and organization. In the 20th century, people took too much from the environment and social justice in exchange for economic growth. Of course, now if we want sustainability, we must return that balance. This is the responsibility of every organization and individual. We must do it sooner rather than later, otherwise we will not survive.
Therefore, early on, we developed a set of internal criteria for sustainable development. We always return the balance to the raw material areas, so that coffee trees grow stronger for better quality and more stable output, thus benefiting the company.

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web ?¨¢nh b¨¤i //olphs.net/en/striving-to-become-a-leading-enterprise-in-vietnams-coffee-industry/ //olphs.net/en/striving-to-become-a-leading-enterprise-in-vietnams-coffee-industry/#respond Mon, 12 Jun 2023 07:42:31 +0000 //olphs.net/?p=6938 On the afternoon of June 8, in Buon Ma Thuot city, Dak Lak 2/9 Import-Export One Member Limited Liability Company (Simexco Dak Lak), owned by the Dak Lak Provincial Party Committee, celebrated its 30th anniversary of being established (June 8, 1993 – June 8, 2023). Simexco Dak Lak is a leading enterprise in the Vietnamese coffee industry today.

web ?¨¢nh b¨¤iStanding Deputy Secretary of the Dak Lak Provincial Party Committee, Pham Minh Tan, congratulated Simexco after 30 years of construction and development

Attending the celebration were Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of the Dak Lak Provincial Party Committee, and members of the Standing Committee of the Provincial Party Committee, the Standing Committee of the People’s Council, and the Provincial People’s Committee; Mr. Nguyen Nam Hai, Chairman of the Vietnam Coffee – Cocoa Association; and representatives of departments, agencies, associations, localities in the province, and organizations and individuals who are partners of the company…

web ?¨¢nh b¨¤iMusic to celebrate the 30th anniversary of Simexco Dak Lak’s establishment

 

Speaking at the celebration, Simexco Dak Lak General Director Le Duc Huy said that at the time of its establishment in 1993, the company had almost no basic facilities for export, such as: no land, no money, no factories, no people; charter capital is only 500 million dong… but with the solidarity, efforts, striving, creativity, and enterprising of the company’s officials and employees, up to now, Simexco Dak Lak has risen strongly, become a leading enterprise in the Vietnamese coffee industry.

The company has worked with farmers in Dak Lak and the Central Highlands provinces to develop a sustainable coffee industry.

Since 2009, Simexco Dak Lak has cooperated with cooperatives, coffee farmers in Dak Lak, and leading international organisations such as IDH and the World Bank�to help farmers access the right direction. sustainable farming, high-quality coffee processing techniques and processes, responding to climate change, and reducing greenhouse gas emissions with the aim of improving the value of Dak Lak Robusta coffee products and raising high incomes for farmers here.

Up to now, the company’s purchasing and exporting output has reached more than 100,000 tonnes of coffee per year, exporting to 125 countries and territories around the world.

During 30 years of establishment and development, Simexco Dak Lak has generated a total revenue of: 79,786 billion VND, an average of 2,751 billion VND/year; in 2022 alone, it will reach VND 6,481 billion, an increase of 30 times compared to 1994.

Total import-export turnover reached 3,760 billion USD and averaged 129.65 million USD/year; in 2022, it reached 242.87 million USD, 14 times more than in 1994.

Coffee exports reached 2,284,934 tonnes, an average of 78,790 tonnes/year; in 2022, they reached 126,519 tonnes, an increase of 15 times compared to 1994.

Along with coffee, Simexco Dak Lak has been involved in exporting pepper since 2002, reaching 83,298 tonnes, an average of 3,966 tonnes/year; in 2022, it reached 5,856 tonnes, 23 times more than in 2002.

The total contribution to the state budget reached VND 506 billion, an average of VND 17 billion/year. Over the years, the equity capital accumulated at the time of establishment was 542 million dong, up to now, it has increased to over 450 billion dong. The company’s charter capital in 2022 will be 315 billion VND.

In addition to economic development, Simexco Dak Lak also implements sustainable development, balancing social and environmental factors such as: ensuring a good worker’s life in terms of economy, physical and mental; pioneering in implementing many social security programmes, supporting the disadvantaged, poor, ethnic minorities, lonely people; scholarships to school; taking care of Vietnamese Heroic Mothers, sister merchants; implementing programmes on gender equality; raising awareness on limiting child labour; providing vocational guidance for high school students returning to agriculture; taking care of and supporting the health of thousands of farmers…

Regarding the environment, having a great and overall impact on the company’s entire supply chain through the ECO-Friendly-Green Transformation criteria, the company has replanted 3.5 million seedlings, planted 2.8 million shade trees, forest canopy trees, and intercropped forest trees into coffee gardens…

In addition, the company also supports the expansion of centralised irrigation pond models, hundreds of models of economical watering solutions, the transition from inorganic to organic fertilisers, sustainable farming, and deflationary production. emissions, circular economy, implementing 7,500ha of sustainable landscapes to reduce emissions�/p>

When it was first established, Simexco Dak Lak mainly engaged in purchasing and exporting coffee, but now it has expanded with five main business segments, including: Simexco Commodities – trading agricultural products and commodities: green coffee , pepper, roasting, fruit, etc., diversified around agricultural products in the Central Highlands, making use of products, connecting the “circular economy”.

Simexco Agri – sustainable agriculture with 80,000 households, digital transformation, green transformation, gradually reducing emissions to zero, collective economic models, applying technology to ensure modern management of farming, traceability, and business analytics

Simexco Logistic – logistics: coffee deep processing cluster, industrial park, processing centre

Simexco Consumers – Consumer Goods: distributes specialty products of the Central Highlands-Vietnam to consumers in the region and around the world. Simexco Tourism – Tourism: Nature, Culture, and Community

Promoting the results achieved in the past 30 years, Simexco Dak Lak strives in the next 5 years to turn the company into a corporation model: State ownership is still the mainstay, but expand forms of cooperation to contribute capital and shares. joint venture; applying modern management models, automation, technology, high efficiency, and production in a “circular economy”; is a centre for training and scientific research; Sustainable development: digital transformation, green transformation, striving for revenue of 10,000 billion VND/year.

Speaking at the celebration, Standing Deputy Secretary of Dak Lak Provincial Party Committee Pham Minh Tan congratulated and praised the results that Simexco Dak Lak has achieved in 30 years of construction and development.

Comrade Pham Minh Tan suggested that in the coming time, leaders, officials, and employees of Simexco Dak Lak continue to promote the tradition of solidarity, effort, striving, and creativity in production and business activities. develop multi-sector, multi-field, focusing on the strong areas of Dak Lak province and the Central Highlands, such as production, processing, export of coffee, pepper, fruits, and tourism development … contributing to economic growth, bringing Dak Lak to a worthy position in the Central Highlands.

On this occasion, the Provincial Party Committee and People’s Committee of Dak Lak province presented Certificates of Merit to Simexco Dak Lak and individuals with outstanding achievements in the construction and development of Simexco over the past 30 years.

Cong Ly (Nhan Dan Newspapaer)

N�lực tr�thành doanh nghiệp hàng đầu trong ngành cà-phê Việt Nam (nhandan.vn)

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web ?¨¢nh b¨¤i //olphs.net/en/simexco-tour-30th-anniversary-of-simexco-daklak/ //olphs.net/en/simexco-tour-30th-anniversary-of-simexco-daklak/#respond Mon, 05 Jun 2023 08:13:54 +0000 //olphs.net/?p=6857 To solemnly celebrate the company’s 30th anniversary on June 8, 2023, we are pleased to organize the Simexco tour on June 7, 2023.

This is an opportunity for our partners and customers to have better understand of the Central Highlands; to talk with farmers, to know why they have a long-term commitment with the agricultural industry for decades and the trend of transitioning to sustainable farming model; visit Simexco’s modern Hoa Phu factory where produces more than 40,000 tons of coffee and 6,000 tons of pepper annually. On this occasion, we would like to introduce our visitor to experience the glam of culture, cuisine, the life of local ethnic minorities , understand the story of stopping the elephant riding service and the goal of developing local tourism.

Welcome to enjoy SIMEXCO TOUR.

Date: 07th of June, 2023

Place: Buon Ma Thuot – Cu M’gar – Buon Don.

 

 

web ?¨¢nh b¨¤i

Fine Robusta | Vietnam Coffee | Cà phê đặc sản

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web ?¨¢nh b¨¤i //olphs.net/en/simexco-daklak-marks-a-milestone-of-30-years-of-development-through-a-series-of-community-oriented-activities/ //olphs.net/en/simexco-daklak-marks-a-milestone-of-30-years-of-development-through-a-series-of-community-oriented-activities/#respond Sat, 03 Jun 2023 08:13:49 +0000 //olphs.net/?p=6846 To mark the milestone of 30 years of formation and development – 30 years accompanying the Vietnamese coffee industry, web ?¨¢nh b¨¤i has organized numerous activities with the goal of serving the community and contributing to sustainable development, leaving a strong impression on partners, customers, residents, and tourists.

On June 8th, in Buon Ma Thuot City, web ?¨¢nh b¨¤i – the Import-Export Company 2-9 Dak Lak (web ?¨¢nh b¨¤i ) will organize the celebration of its 30 years of formation and development (June 8th, 1993 – June 8th, 2023), marking the milestone of 30 years of accompanying the Vietnamese coffee industry.

Simexco-Daklak-1

“Simexco Coffee Tour” is a highlight that attracts domestic and international tourists at the Buon Ma Thuot Coffee Festival 2023.

To make this anniversary celebration more meaningful, web ?¨¢nh b¨¤i has organized various activities since the beginning of the year with the aim of serving the community and promoting sustainable development. These activities not only create a vibrant atmosphere but also demonstrate the social responsibility of the company and the desire to convey a message of unity and contribution to the building and development of a stronger company.

One notable event is the “Simexco Coffee Tour” program held during the 8th Buon Ma Thuot Coffee Festival in 2023. This is a series of promotional activities that offer free coffee services along Phan Dinh Giot Street in Buon Ma Thuot City.

By participating in the program, residents and tourists have the opportunity to immerse themselves in the experience of specialty coffee prepared by professional baristas from the Amazing Cup competition. They also get to hear about the journey of Vietnamese specialty coffee and the path of Vietnamese coffee integration into the global coffee trend.

In addition to contributing to the success of the 8th Buon Ma Thuot Coffee Festival, the “Simexco Coffee Tour” offers a different perspective and unique, impressive experiences for tourists visiting Buon Ma Thuot – the coffee capital of the world.

As part of the “Vietnam Specialty Coffee 2023 – Vietnam Amazing Cup 2023” competition, web ?¨¢nh b¨¤i collaborated with the Buon Ma Thuot Coffee Association to successfully organize the first specialty coffee auction in Vietnam. The event made a significant impact on domestic and international coffee roasters as well as specialty coffee producers, with coffee prices increasing sevenfold after the auction. This event contributed to enhancing the value of Vietnamese coffee.

Simexco-Daklak-2

The first specialty coffee auction has contributed to enhancing the value of Vietnamese coffee.

Another meaningful community activity by web ?¨¢nh b¨¤i at the beginning of 2023 was pioneering the transition from elephant riding tourism to elephant-friendly tourism, which was implemented at the Buon Don Suspension Bridge Tourist Center. This tourist center also hosted the Laotian New Year – Bunpimay event, featuring cultural, artistic, and attractive tourism activities that showcased the rich ethnic traditions and preserved the cultural heritage of Buon Don.

In addition, the company’s trade union organized the groundbreaking ceremony for a greenery project, donating trees to ethnic minority communities in Krong Na commune (Buon Don district). They planted 160 Cham pa trees, yellow Osaka flowers, and black star trees along both sides of a road, with a total length of approximately 600 meters. This activity was part of the “Planting Trees Forever Grateful to Uncle Ho” campaign, commemorating the birthday of President Ho Chi Minh. web ?¨¢nh b¨¤i also collaborated with the Literature and Arts Association, as well as the Department of Information and Communications of Dak Lak province, to organize the Vietnam Book Day and Reading Culture event in Buon Don district and throughout the province. They also sponsored and participated in the first Daklak Marathon.

Recently, web ?¨¢nh b¨¤i welcomed the delegation of ambassadors from four Northern European countries (Finland, Denmark, Norway, Sweden) to visit and experience coffee culture. This visit aimed to introduce the local tourism and cultural heritage of Buon Ma Thuot – the coffee capital of the world, with the goal of attracting potential investors.

During their visit, the delegation had the opportunity to witness the significant impact of sustainable programs and the changing awareness of the local residents regarding the integration of production, resource conservation, and social welfare. These initiatives were implemented by web ?¨¢nh b¨¤i in collaboration with partners. The delegation also witnessed the reduction in water usage, the implementation of diversified farming models, and the maintenance of forest coverage, which have contributed significantly to improving income and optimizing input costs.

According to Mr. Le Duc Huy, the General Director of web ?¨¢nh b¨¤i , with the motto “Simexco 30 years – a new vision,” the past 30 years have been a cherished and proud journey for the state-owned agricultural export company in Dak Lak province and Vietnam as a whole.

“To embark on a new journey beyond the 30-year milestone, we need positive energy, creativity, innovation, and unity among our team, aiming for high and far-reaching development in the present and future. web ?¨¢nh b¨¤i wishes to continue contributing to the development of the agricultural sector in our province and our country, towards a future of sustainable growth,” expressed Mr. Le Duc Huy with anticipation.

Impressive figures include:

  • Total revenue in the past 30 years reached nearly 80,000 billion VND, averaging over 2,750 billion VND per year. In 2022, revenue reached nearly 6,500 billion VND, a 30-fold increase compared to 1994.
  • Total import-export turnover: 3,760 billion USD, averaging nearly 130 million USD per year. In 2022, it reached nearly 243 million USD, a 14-fold increase compared to 1994.
  • Coffee exports: nearly 2,285,000 tons, averaging 78,790 tons per year. In 2022, it reached nearly 126,520 tons, a 15-fold increase compared to 1994.
  • Pepper exports (participating since 2002): reached nearly 83,300 tons, averaging over 3,960 tons per year. In 2022, it reached 5,856 tons, a 23-fold increase compared to 2002.
  • Total contribution to the state budget: 506 billion VND, averaging 17 billion VND per year.

Translated from a article of Doanh Nghiep Viet Nam news

Original post: //doanhnghiepvn.vn/doanh-nhan/simexco-daklak-ghi-dau-cot-moc-30-nam-phat-trien-bang-chuoi-hoat-dong-vi-cong-dong/20230525082706713

Fine Robusta | Vietnam Coffee | Cà phê đặc sản

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web ?¨¢nh b¨¤i //olphs.net/en/vietnam-pepper-monthly-round-up-april-2023/ //olphs.net/en/vietnam-pepper-monthly-round-up-april-2023/#respond Thu, 18 May 2023 02:55:48 +0000 //olphs.net/?p=6798 It is the increased buying factor from the Chinese market that helps domestic pepper prices not fall during the harvest season, but exports even skyrocket.

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web ?¨¢nh b¨¤i //olphs.net/en/first-time-at-auction-vietnamese-specialty-coffee-has-increased-its-price-by-7-times/ //olphs.net/en/first-time-at-auction-vietnamese-specialty-coffee-has-increased-its-price-by-7-times/#respond Tue, 09 May 2023 01:51:30 +0000 //olphs.net/?p=6788 VOV.VN – The selling price of specialty coffee has been raised by 5-7 times compared with the price of regular coffee, which confirms the value of Vietnamese specialty coffee.

 

web ?¨¢nh b¨¤iweb ?¨¢nh b¨¤i

Today (April 29), Dak Lak 2/9 Import-Export Company Limited (web ?¨¢nh b¨¤i ) cooperated with Buon Ma Thuot Coffee Association to organize “Auction of specialty coffee lots” that won prizes at the event Vietnam Amazing Cup 2023.

The auction took place at web ?¨¢nh b¨¤i Company – Hoa Phu Branch (Hoa Phu Industrial Park, Buon Ma Thuot City). The lots participated in the auction of 5 units with 7 samples (of which 6 samples were Robusta and 1 sample Arabica). These are samples that have achieved scores of 80 or more in the Vietnam Amazing Cup 2023

Reserve price of the samples is offered from 110,000 – 170,000 VND/kg, successfully closing the price at 310,000 – 430,000 VND/kg. The model purchased with the highest price is the A001 sample of Minudo Farm-Care one-member limited liability company (Buon Ma Thuot city, Dak Lak province).

According to Mr. Le Duc Huy, General Director of web ?¨¢nh b¨¤i , this is the first time to organize and also a trial auction, but has brought certain success. The selling price of specialty coffee has been raised by 5-7 times compared to the price of regular coffee, once again confirming the value of Vietnamese specialty coffee.

Through the auction, it has also introduced and directly connected domestic and foreign roasters with farmers, and specialty coffee production units, to commercialize lots participating in the Viet Nam Amazing Cup. Thereby creating added value for Vietnamese specialty coffee and motivating coffee growers to be interested in upgrading product quality.

“Until now, no one knows the highest price of coffee in the market, when there is a meeting place between buyers – sellers and products, buyers will base on their actual needs, they calculate the cost and price they can pay for the lots. The auction is really meaningful when creating a reference price in the market, from which the participating units will know the price in the market and improve the value of Vietnamese coffeeâ€? Mr. Le Duc Huy said.

 

Huong Ly/VOV-Central Highlands

 

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