{"id":7096,"date":"2023-08-02T21:17:41","date_gmt":"2023-08-02T14:17:41","guid":{"rendered":"https:\/\/olphs.net\/?p=7096"},"modified":"2024-05-17T13:54:08","modified_gmt":"2024-05-17T06:54:08","slug":"viec-kdp-mua-lai-la-colombe-dat-ra-nghi-van-co-phai-trong-ca-phe-dac-san-su-hop-nhat-la-khong-the-tranh-khoi","status":"publish","type":"post","link":"https:\/\/olphs.net\/viec-kdp-mua-lai-la-colombe-dat-ra-nghi-van-co-phai-trong-ca-phe-dac-san-su-hop-nhat-la-khong-the-tranh-khoi\/","title":{"rendered":"Vi\u1ec7c KDP mua l\u1ea1i La Colombe \u0111\u1eb7t ra nghi v\u1ea5n: C\u00f3 ph\u1ea3i trong c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n, s\u1ef1 h\u1ee3p …"},"content":{"rendered":"

Trong kho\u1ea3ng m\u1ed9t th\u1eadp k\u1ef7 qua, <\/span>m\u1ed9t lo\u1ea1t th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i trong ng\u00e0nh c\u00e0 ph\u00ea \u2013 t\u1eeb Nestl\u00e9 v\u00e0 Blue Bottle \u0111\u1ebfn Coca-Cola v\u00e0 Costa Coffee <\/b><\/span>\u0111\u00e3 x\u1ea3y ra<\/span>.<\/b> S\u1ef1 h\u1ee3p nh\u1ea5t th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111ang ch\u00e2m ng\u00f2i cho b\u01b0\u1edbc ngo\u1eb7t l\u1edbn h\u01a1n trong l\u0129nh v\u1ef1c c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n v\u00e0 d\u01b0\u1eddng nh\u01b0 s\u1ebd ti\u1ebfp di\u1ec5n v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t.<\/span><\/p>\n

V\u00e0o ng\u00e0y 20 th\u00e1ng 7 n\u0103m 2023, <\/span>Keurig Dr Pepper \u0111\u00e3 c\u00f4ng b\u1ed1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi nh\u00e0 rang xay v\u00e0 b\u00e1n l\u1ebb La Colombe<\/b><\/span>, d\u01b0\u1edbi th\u1ecfa thu\u1eadn b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i d\u00e0i h\u1ea1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea pha s\u1eb5n c\u1ee7a La Colombe v\u00e0 nh\u00e3n hi\u1ec7u c\u00e0 ph\u00ea Pods K-Cup, ngo\u00e0i ra KDP c\u0169ng s\u1ebd mua l\u1ea1i c\u1ed5 ph\u1ea7n thi\u1ec3u s\u1ed1 c\u1ee7a c\u00f4ng ty n\u00e0y.<\/span><\/p>\n

V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia v\u00e0 t\u1eadp \u0111o\u00e0n mua l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u1edbn h\u01a1n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: li\u1ec7u h\u1ee3p nh\u1ea5t th\u1ecb tr\u01b0\u1eddng c\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u1ee7a ng\u00e0nh c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n v\u00e0 c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh n\u00e0y? Th\u00f4ng tin chi ti\u1ebft s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp b\u00ean d\u01b0\u1edbi.<\/span><\/b><\/p>\n

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L\u00dd DO T\u1ea0I SAO KEURIG DR PEPPER MUA L\u1ea0I C\u1ed4 PH\u1ea6N THI\u1ec2U S\u1ed0 T\u1ea0I LA COLOMBE?<\/b><\/h4>\n

Tr\u01b0\u1edbc h\u1ebft, c\u1ea7n \u0111\u1ecbnh ngh\u0129a \u201cmua l\u1ea1i\u201d l\u00e0 g\u00ec? N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, mua l\u1ea1i l\u00e0 khi m\u1ed9t c\u00f4ng ty mua m\u1ed9t s\u1ed1 (ho\u1eb7c th\u1eadm ch\u00ed t\u1ea5t c\u1ea3) c\u1ed5 phi\u1ebfu c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u00e1c. C\u00f4ng ty th\u1ee9 hai c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i t\u00ean v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a m\u00ecnh, ho\u1eb7c vi\u1ec7c v\u1eadn h\u00e0nh t\u1eeb ban \u0111\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp qu\u1ea3n v\u00e0 c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Keurig Dr Pepper, c\u00f4ng ty s\u1ebd \u0111\u1ea7u t\u01b0 300 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o La Colombe \u2013 \u0111\u1ed5i l\u1ea1i 33% c\u1ed5 ph\u1ea7n s\u1edf h\u1eefu. T\u1eeb \u0111\u00f3, KDP tr\u1edf th\u00e0nh nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn th\u1ee9 hai t\u1ea1i La Colombe sau Ch\u1ee7 t\u1ecbch Hamdi Ulukaya – hi\u1ec7n l\u00e0 ng\u01b0\u1eddi n\u1eafm quy\u1ec1n s\u1edf h\u1eefu \u0111a s\u1ed1.<\/span><\/p>\n

L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0 mua l\u1ea1i n\u00e0y, KDP s\u1ebd b\u00e1n v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed3 u\u1ed1ng c\u00e0 ph\u00ea RTD c\u1ee7a La Colombe. C\u00f4ng ty c\u0169ng s\u1ebd s\u1ea3n xu\u1ea5t, b\u00e1n v\u00e0 ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea Pods K-Cup d\u01b0\u1edbi nh\u00e3n hi\u1ec7u La Colombe theo h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p \u1edf B\u1eafc M\u1ef9.<\/span><\/p>\n

Spencer Turer, Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ee7a Coffee Enterprises \u2013 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 th\u1eed nghi\u1ec7m c\u00e0 ph\u00ea c\u1ee7a Hoa K\u1ef3, l\u00fd gi\u1ea3i r\u1eb1ng vi\u1ec7c KDP \u0111\u1ea7u t\u01b0 v\u00e0o La Colombe l\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean.<\/span><\/p>\n

\u201cM\u1ed9t m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c kinh doanh c\u00e0 ph\u00ea m\u1edbi \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh, v\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 c\u1ee7a Keurig Dr Pepper v\u00e0o La Colombe l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh,\u201d Spencer n\u00f3i. \u201cC\u00f3 v\u1ebb \u0111\u00f4i b\u00ean \u0111\u1ec1u c\u00f3 l\u1ee3i th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y.\u201d<\/span><\/p>\n

\u201cKDP s\u1ebd c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea m\u1edbi v\u1edbi \u0111\u1ed9 nh\u1eadn di\u1ec7n cao v\u00e0 c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh,\u201d \u00f4ng n\u00f3i th\u00eam. \u201cTrong khi \u0111\u00f3 La Colombe s\u1ebd c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i ph\u1ee9c h\u1ee3p tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c cho to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\u201d<\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn kh\u00e1c trong ng\u00e0nh c\u00e0 ph\u00ea<\/b><\/h4>\n

Keurig Dr Pepper \u0111\u1ea7u t\u01b0 v\u00e0o La Colombe l\u00e0 m\u1ed9t tin t\u1ee9c \u0111\u00e1ng ch\u00fa \u00fd. Tuy nhi\u00ean c\u0169ng kh\u00f4ng ph\u1ea3i l\u1ea7n \u0111\u1ea7u ti\u00ean m\u1ed9t t\u1eadp \u0111o\u00e0n ho\u1eb7c c\u00f4ng ty \u0111a qu\u1ed1c gia mua l\u1ea1i c\u1ed5 ph\u1ea7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u1edbn h\u01a1n.<\/span><\/p>\n

Spencer gi\u1ea3i th\u00edch: \u201cNg\u00e0nh c\u00e0 ph\u00ea \u0111\u00e3 c\u00f3 m\u1ed9t l\u1ecbch s\u1eed l\u00e2u d\u00e0i trong vi\u1ec7c thi\u1ebft l\u1eadp quan h\u1ec7 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u cho m\u1ee5c \u0111\u00edch h\u1eadu c\u1ea7n v\u00e0 ph\u00e2n ph\u1ed1i. \u201cTh\u1eadt kh\u00f4ng may, m\u1ed7i khi xu\u1ea5t hi\u1ec7n c\u01a1 h\u1ed9i m\u1edbi v\u1edbi m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 h\u01a1n, nhi\u1ec1u th\u1ecfa thu\u1eadn trong s\u1ed1 \u0111\u00f3 \u0111\u1ec1u \u0111i \u0111\u1ebfn k\u1ebft th\u00fac.\u201d<\/span><\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 n\u1ed5i b\u1eadt bao g\u1ed3m:<\/span><\/p>\n